Discovery & Strategy

By Matt Batterton, 19 November, 2025
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Discover the magic in what you do

Discovery & Strategy

We don't start coding. We start listening. Every successful Drupal project begins with clarity—of goals, constraints, values, and aspirations.

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We Explore Your Future

What is Discovery?

Our Discovery and Scoping phase is designed to uncover more than a wish list of features. We investigate:

  • Organisational purpose of your website
  • User expectations and workflow complexities
  • Existing pain points and process gaps
  • Technical architecture, APIs, and data flows
  • Strategic goals for growth, scale, and longevity

This is where alignment happens—between technology and your business mission.

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Aligning Organisational Goals

For Experienced Clients Who Need Clarity

Our clients aren’t first-timers. You're leading digital projects with legacy systems, data complexity, internal stakeholders - and high expectations. You need clarity, not fluff.

We help teams align design and technology with organisational goals. You get a trusted partner who understands when to challenge assumptions, dig into integrations, and surface constraints early.

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Discover Instustry Opportunties

What We Uncover During Discovery

Our process explores key dimensions that shape digital success:

  • Strategic goals and internal pain points
  • User roles, journeys, and accessibility considerations
  • Content workflows and governance
  • System integration needs (CRM, ERP, APIs)
  • SEO and visibility challenges
  • Business-critical KPIs and success metrics

These insights become the blueprint. When you proceed to design and development, you’re not guessing. You’re building from a place of certainty.

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Designing with Strategy and Focus

The Discovery Document – Your Strategic Anchor

We produce a detailed Discovery & Scoping Document that serves as the single source. It defines what’s in scope, how it works, and why it matters.

You’ll receive:

  • User stories with acceptance criteria
  • CMS architecture diagrams and content model
  • Functional & non-functional requirements
  • Phased delivery plan and initial estimates
  • Tech stack and integration considerations

This document keeps your team aligned and reduces risk. It helps secure internal buy-in, avoid scope creep, and fast-track development with fewer surprises.

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Optimised from the start

Built With SEO and Growth

SEO isn’t an afterthought - it starts here. We embed an on-site SEO strategy into your site architecture, URL planning, metadata structure, and content model support with AI tools to help you form ideas.

By designing with search in mind, your website has the technical foundation to grow visibility and traffic from day one.

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Why Discovery Pays for Itself

Projects that skip Discovery often run over budget, miss deadlines, or fail to deliver value. Investing in early insight prevents expensive rework and ensures your investment drives results.

Our clients consistently say, "Discovery was the turning point." It gave them clarity, stakeholder alignment, and confidence moving forward.

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