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Empower
Grapes Platform
Grapes Platform accelerates an eCommerce solution designed specifically for the drinks trade. Streamline your sales process and effortlessly enhance customer engagement.
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Reach & Visibility
Feature Integrations
Our Grapes Platform is designed specifically for wine merchants and wholesalers, offering the tools and integrations you need to thrive in a competitive market. It connects you to leading wine trade platforms, helping you grow your reach and increase sales.
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Wine Searcher
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List your wines on Wine Searcher to reach a global audience of buyers and boost visibility.
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Vivino
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Connect your store to Vivino’s trusted wine marketplace to tap into millions of engaged wine enthusiasts.
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Google Merchant
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Feature your wines in Google Shopping so customers can easily find and buy them online.
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Direct Wines
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Streamline wholesale and bulk orders with Direct Wines integration for smooth logistics.
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Accuracy and Trust
Real-time Stock Management
Gain customer trust with the integrated stock management feature that provides you with the tools to manage your inventory and provide your customers with up-to-date and accurate product information.
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Custom Solutions
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Tailored to your brand identity and business needs.
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Enhanced Experience
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Deliver an exceptional shopping experience that keeps customers coming back.
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Core Platform Features
Seamless Industry Integrations
Grapes Platform is purpose-built for wine merchants, wholesalers, and the wider drinks trade. Our platform includes:
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Our Proven Drupal Commerce Accelerator
Grapes Base is our internal Drupal e-commerce framework, refined over more than a decade of delivering high-performance retail and trade websites. It gives every project a rock-solid foundation — faster delivery, cleaner architecture, and best-practice Drupal Commerce patterns baked in from day one.
Used across some of the UK’s most successful wine and drinks industry websites, Grapes Base helps us launch enterprise-grade e-commerce platforms with confidence, efficiency, and uncompromising quality.
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Grapes Commerce Foundation
Grapes Base is Open Imagination’s internal Drupal e-commerce accelerator, featuring best-practice modules, proven configurations, and design standards to enable faster, more reliable e-commerce site development.
It isn’t a public distribution or one-size-fits-all product.
It’s the result of years of refinement across real-world enterprise projects.
By starting every new site with Grapes Base, your project benefits from:
- Proven Drupal Commerce patterns
- Optimised content management tools
- Accessibility-ready theme foundations
- Pre-configured SEO and performance enhancements
- Secure, scalable architecture
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A mature foundation from day one
Grapes Base gives your project the advantage of maturity from day one without limiting flexibility or customisation.
- Full Vintner Systems integration for effortless management of large, varied product ranges.
- Flexible payment solutions with SagePay, Stripe, and WorldPay include smooth migration support.
- Bespoke mobile-adaptive design to ensure a flawless shopping experience across devices.
With Grapes, you get more than a storefront, you get an end-to-end eCommerce ecosystem for stock, logistics, and payments, all tailored to your business.
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Advanced tools
You’ve launched your store, now show what extra power you get from Grapes.
Once your store is live, Grapes gives you powerful tools to manage inventory, build stronger customer relationships, and process transactions securely, all from one platform.
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Inventory Management
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Track stock levels in real time and manage product listings effortlessly.
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Customer Relationships
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Build lasting connections with your customers through personalized communication.
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Payment Gateway Integrations
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Offer your customers a variety of secure payment options for convenience.
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Onboarding process
Effortless Implementation of Your E-commerce Platform
With Grapes, launching your online wine store is quick and straightforward. You can be up and running in just three easy steps.
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Step 1: Set Up Your Account
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Create your account to unlock all Grapes Platform features and start building your store.
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Step 2: Customize Your Store Design
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Tailor the look and feel of your store to reflect your brand.
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Step 3: Add Your Products
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Upload your wine selection, manage stock, and start selling right away.
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