Dynamic Vines is a UK-based importer of biodynamic and organic wines. They work with independent winemakers across Europe who use sustainable farming and minimal cellar intervention to create wines that reflect their land and character. They have wine shops, located in Bermondsey, London, with another wine bar in East Dulwich.
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The Brief
Dynamic Vines needed a complete digital transformation to unify their trade and retail operations. The existing website lacked flexibility and integration with their Vintner Systems stock management platform. The goal was to create a modern, high-performing eCommerce experience that served both trade and retail customers while reflecting their core values authenticity, connection, and quality.
The Solution
- Integrated Commerce Platform: A new Drupal Commerce website built around the Vintner API, connecting real-time stock, pricing, and order management across trade and retail.
- Trade Web App: A dedicated B2B portal allowing trade customers to log in, view personalised pricing, manage orders, and access real-time availability — all designed for ease and efficiency.
- Retail Experience: A beautifully designed retail storefront that tells the story of each winemaker, combining storytelling, education, and eCommerce in one cohesive experience.
- Scalable Systems: Advanced caching, performance tuning, and a robust hosting environment ensuring stability and speed even with a large, dynamic catalogue.
- Digital Marketing & Growth: Integrated SEO and PPC frameworks alongside digital marketing strategy support to grow online visibility and customer engagement.
Result: A seamless digital ecosystem that connects Dynamic Vines’ trade and retail audiences, embodies their brand philosophy, and provides a foundation for scalable growth and innovation.
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Project name
Dynamic Vines
Website
www.dynamicvines.com
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