Hedonism Wines

The Brief

Hedonism wanted a digital presence as extraordinary as their physical one. The goal was to build a website that could handle a vast, ever-changing product catalogue, integrate seamlessly with complex stock systems, and deliver a premium user experience for a global audience. They also wanted to introduce innovative features like Sommelier Insights to guide and educate customers.




 

The Solution

• Luxury meets technology: A bespoke Drupal Commerce 2 build powered by multiple integrations  including Vintner Systems, Klaviyo, Stripe, ShipStation, and Google Tag Manager — all tailored for real-time stock, orders, and analytics.
• Rich storytelling and education: The Sommelier Insights section adds editorial depth with interactive grape variety pages, tasting notes, and food pairing guides, blending design with discovery.
• Smart automation: Custom APIs manage thousands of SKUs, enabling accurate pricing, inventory, and bonded stock visibility for both retail and trade customers.
• AI innovation: In 2025, Open Imagination developed the AI Sommelier, an intelligent assistant trained on Hedonism’s live catalogue to offer verified, budget-aware recommendations and pairing advice.
• Digital growth: Supported by ongoing SEO and PPC strategy, including Meta and Microsoft Ads, to maintain a global presence and drive measurable ROI.

Result: A seamless digital extension of Hedonism’s brand luxurious, data-driven, and customer-first — connecting expert curation with cutting-edge commerce to create a truly world-class online experience.