The Wine Reserve is a wine merchant based in Cobham in South London. The character and personality of the shop is what drives the brand, and keeps local customers coming back time and again.
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The Brief
The Wine Reserve partnered with Open Imagination to elevate its eCommerce experience — modernising a long-established Drupal website and improving its integration with the Vintner Systems stock platform. The aim was to streamline performance, enhance user journeys, and increase online sales while maintaining the character and trust the brand has built with loyal customers.
The Solution
- Platform Evolution: Ongoing optimisation of the Drupal Commerce website, including upgrades to the Vintner integration for real-time pricing, inventory, and product feeds.
- Improved Checkout Experience: Refinement of payment flows, shipping options, and discount systems, ensuring smoother order completion and fewer support requests.
- SEO and Marketing: Monthly digital marketing strategy and keyword optimisation to improve visibility, supported by enhanced product data feeds to platforms such as Wine Searcher and Wines Direct.
- User Experience Enhancements: Refreshed homepage layouts, multibuy functionality, and promotional tools to increase conversion rates and encourage repeat purchase.
- Proactive Support: Continuous updates, security management, and dedicated care support ensuring stability and high performance year-round.
Result: A fast, user-friendly website that balances elegant design with reliable functionality — helping The Wine Reserve strengthen its digital presence, attract new audiences, and continue its legacy as a trusted destination for fine wine.
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Off
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White
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Both
Project name
The Wine Reserve
Website
www.thewinereserve.co.uk
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Image position
Left