If you're running an ecommerce website that sells wines and spirits, you may have heard how keywords are important for getting found on Google. But what exactly are keywords? What are “long-tail” keywords? 

What Are Keywords? 

Keywords are the words or phrases that people type into Google when they're looking for something. 

For example: 

If you’re selling wine online - whether to trade buyers like pubs, hotels and restaurants or directly to retail customers - writing high-quality website content is one of the most important things you can do to attract organic traffic from Google. 

The internet has revolutionised the way we shop, and the luxury market is no exception. Customers that aspire to buy special things continue to demand special treatment. In this blog we explore best strategies in marketing and selling luxury goods online.