SEO

Search is no longer just about links, it’s about answers.

Tools like ChatGPT, Bing Copilot, and Perplexity are changing how people find businesses online. Instead of listing dozens of websites, these tools summarise, interpret, and recommend. Users now see direct answers often drawn from a few trusted sources.

This shift changes everything.

Whether you're supplying bottles to discerning retail customers or fulfilling trade orders for shops, bars and restaurants, your site's performance on Google can make or break your sales funnel. One of the simplest, yet most overlooked ways to boost visibility and engagement is to regularly update your content. 

As you might expect, the best place to start is the homepage. 

If you're running an ecommerce website that sells wines and spirits, you may have heard how keywords are important for getting found on Google. But what exactly are keywords? What are “long-tail” keywords? 

What Are Keywords? 

Keywords are the words or phrases that people type into Google when they're looking for something. 

For example: 

If you’re selling wine online - whether to trade buyers like pubs, hotels and restaurants or directly to retail customers - writing high-quality website content is one of the most important things you can do to attract organic traffic from Google.