Tolchards is a leading drinks wholesaler and importer based in Torquay, serving the hospitality industry across the South of England. Since 2010, they have earned a reputation for fast, reliable service and a large, varied product range from wines and spirits to beers, ciders, and soft drinks.
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The Brief
For Tolchards, a new eCommerce platform was needed to streamline the ordering of large volumes of products for their customers. The platform had to showcase the range of products, their quality, and customer service, with a strong emphasis on user experience. Tolchards had a clear vision for the website's look and feel, focusing on strong branding that highlights the brands and products they sell.
The Solution
- Continuous Development Approach: Established an ongoing agile roadmap with two sprints per month, allowing steady, risk-free delivery of improvements to the live site.
- Performance & Integration: Upgraded Vintner API connectors and infrastructure to enhance data reliability, pricing accuracy, and real-time order management.
- Payment & Checkout Optimisation: Rebuilt the payment flow and modernised Stripe integration to reduce friction and increase successful transactions.
- User Experience Upgrade: Refreshed bulk ordering and navigation design to make it faster and more intuitive for repeat customers.
- Sales & Campaign Tools: Introduced features such as quote builders, customer sales reporting, and sponsored promotions to empower the internal sales team.
- AI-Driven Features: Planned future phases including an AI Product Finder, shared carts, and customer wish lists to further personalise the trade experience.
Result: A scalable, data-led digital platform that powers Tolchards’ continued growth, improving user experience, boosting reliability, and supporting smarter sales through ongoing innovation and development.
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White
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Project name
Tolchards
Website
www.tolchards.com
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