Why It Matters
Selling wine, beer, or spirits online isn’t as simple as packing a box and calling a courier. In the UK and Ireland, alcohol e‑commerce sits under strict legal requirements designed to stop sales to anyone under 18. For retailers, this means not just getting the sale right at checkout but making sure the delivery is handled responsibly too.
Failing to do so doesn’t just risk fines or licensing issues it undermines trust in your business. That’s why training, due diligence, and good aftercare are so necessary.