Alcohol

You offer a bottle of wine for £15. The customer adds it to their cart. But when they hit checkout? Delivery, handling, and "admin" charges push it to £21.99.

We've all seen it. And we've all backed out of a sale because of it. Drip pricing might have worked in the past, but it's no longer acceptable under the updated UK consumer law that came into force in April 2025.

Why It Matters

Selling wine, beer, or spirits online isn’t as simple as packing a box and calling a courier. In the UK and Ireland, alcohol e‑commerce sits under strict legal requirements designed to stop sales to anyone under 18. For retailers, this means not just getting the sale right at checkout but making sure the delivery is handled responsibly too.

Failing to do so doesn’t just risk fines or licensing issues it undermines trust in your business. That’s why training, due diligence, and good aftercare are so necessary.